Mr. Watt: Tengtu is a very unique company that's aligned its business strategy to the national educational initiative in China. It's a North American company that controls a joint venture. It is supporting the modernization of China's education systems. It is a developer, marketer, distributor and integrator of distance learning and e-education solutions.
TWST: Why China? What's the appeal?
Mr. Watt: China is the largest growth market in the world and it has an
opportunity that few other markets lend themselves to ' especially in
the education sector, which is a fairly stable growth sector. China
announced back in 1995 that it was going to modernize its whole
education system. We got involved at that time and worked with the
Ministry of Education in China, evaluated their policy development and
undertook a strategic partnership with them. That's basically what
underpins our opportunity. It is a very large opportunity. It is unique
in that the education system in China is run and controlled by a central
government, whereas, I think, mostly in the Western world we get state
and provincial governments in control. So it gives you an ease and
efficiency of access to policy, to implementation and economies of scale
that you wouldn't get in other markets. At the same time China can
leapfrog ahead to accomplish the solutions they want to accomplish.
Tickers included in this excerpt: TNTU
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