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Company Interview Excerpt
ALAN GOLDSWORTHY - APPLIX INC


Full article published: 02/18/2002


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TWST: Would you begin with a brief overview of the history and evolution of Applix?
Mr. Goldsworthy: Applix is a technology company that has been around for nearly 20 years. We've always been known for great technology. Applix originally stood for Applications for Unix. We were the first company to have a complete office suite of products for the Unix environment. We were into the real-time software. In the 1995 time frame, Applix acquired two companies that helped us build our CRM platform called Applix Enterprise, and our planning, budgeting and forecasting platform called Applix TM1. Today, Applix markets, licenses and supports a highly adapatable suite of customer analytics, operational CRM and business planning software solutions.

TWST: Could you expand on the lead products and services within that suite of solutions?
Mr. Goldsworthy: We have a full suite of CRM solutions: customer service and support, help desk, sales force automation, partner management, marketing campaign management and CRM analytics. Applix CRM customers include large multi-nationals, such as Samsung, Glaxo SmithKline, Ingersoll Rand, Siemens and Trend Micro. Our CRM solutions are available in English, French, German, Japanese, Chinese and Korean. We also offer an unbeatable multi-dimensional budgeting and forecasting platform that enables companies to analyze large volumes of data in real time, including the ability to perform what-if analyses. Our analytics customers include 50% of the Fortune 500 ' companies like Bristol-Myers Squibb, Novartis, BP Amoco, Deutsche Bank, Virgin Airways. We've been very successful in the Global 2000 marketplace. It's very exciting.

 

For more information call (212) 952 7433. The Wall Street Transcript does not endorse any of the comments made by interviewees, and does not make stock recommendations.