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TWST: Can we start with an introduction to NICE (NasdaqNM: NICE)?

Mr. Ehrenberg: NICE is an acronym that stands for Neptune Intelligent Computer Equipment. It was founded back in 1986 by a group of 4 Israeli engineers. Our headquarters for the Americas is here in New Jersey; our worldwide headquarters is in Ra’anana, Israel; and we have a Europe and Middle East headquarters in Southampton, England, just south of London.

TWST: What are your products and what markets that you're addressing?

Mr. Ehrenberg: We are a company that provides three main areas of solutions: recording technologies, either video or audio recording technologies; quality analytics, or quality management and monitoring technologies, very similar to when you call someplace and hear - “this call might be monitored or recorded for quality or training purposes”; and thirdly, we offer business intelligence or analytics software and technology. TWST: What is your growth strategy and main objectives over the next couple of years? Mr. Ehrenberg: There are quite a few. There are achievements and goals with the product and technology. There are achievements and goals in terms of what we want to do with the company itself and what it can evolve into. On the technology side, we believe we can continue to provide our customers with the scope and realm of information about their customers and their experiences with contacting the call center that will in turn help them learn about their customers, about that interaction, and what was involved with all the interactions that resulted in the value added activity. Now, a value added activity most commonly is a transaction, but how many calls did the customer make? How many times did he call back? What did he ask about? What didn't you have? What did you have? Was a competitor mentioned? Was a promotion mentioned? So, it's word spotting, phrase recognition, emotion detection, CRM information, ERP information, all blended together to provide a profile of what actually happened during the conversation, not just in the transaction that you can monitor and manage, but all the steps that led up to that transaction occurring. We are working with a financial trading organization. They have this call center, they are paying salaries, they have computers and all these assets and resources. And we asked them, “Out of 100% of the interactions, what percentage result in transactions of value-added activity?” They said about 34%.” Great - that means there's 66% where you're putting activity out, but there's no value in it that you can determine. Well, if we are able to show you why you are not successful with a certain percentage of that 66% and we can help change the 34% success into 38%, what would that do? They said that would drop right to the bottom-line because they have already made the investment in the people; they are paying for their time, paying for the computers, the architecture, the interface - all the assets and resources are there anyway. So, if they could better understand why that interaction did not result in a value-added activity or a transaction, they could be that much more profitable. They could satisfy their customers more. More customers would come to them. They can do more business in the same amount of time when you think about all that occurs, and all the interaction, all the non-traceable transactions that are used leading up to that activity.

TWST: What is the summary statement that would capture the potential for your company?

Mr. Ehrenberg: This is a high-tech company focused on the recording, quality assurance and business analytics market. Our customer base is as diverse as the Fortune 100 down to a small $5 or $6 million call center. They would range in technologies, which give us a very, very stable base. Everything from a cement company to a taxi cab company needs to track what was said, what was requested verbally so they have that complied with. As well as public safety - when you think of all the requirements for recording public safety. Our customers are the NYPD, LAPD, Chicago 911; they all use NICE recording systems to ensure compliance. Why they choose us - because of the quality of the technology we provide. So we see huge growth into the future for those organizations that absolutely need to understand what is happening with interactions, record them, and create this database of which to call from. And our financial profiles are continuing to show that. We innovate with new technologies from a very strong participatory user community and user group, so that we're not left behind in anyway and we are kept abreast of every single need our customers’ customers are asking from them. We are also sized the right way, that we can continue to grow our company without having to find $10 or $20 billion a time to do that in a reasonable way.