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TWST: Should we begin with a quick overview of Netcall (LSE: NET.L), including a brief historical sketch and your core activities?

Mr. Rothschild: Netcall originally started back in 1996, developing telephony solutions originally using a CTI platform. But over the last five years we have developed what we believe is a really pretty powerful telephony platform that can deliver some very interesting applications to telephony users. We have changed quite a bit in the last eighteen months and we’ve now developed what we believe is our most powerful application to date, a product called QueueBuster that helps call centers and contact centers avoid queue rage. So we are very much focused now on the call center, contact center market selling our platform into a blue chip customer base.

TWST: What is on your corporate agenda for the next 12 to 24 months?

Mr. Rothschild: Primarily rolling out QueueBuster. In case you aren’t completely familiar with it, it has such a simple proposition. If a customer rings the call center and the call center has a queue, which I am sure you would encounter from time to time, QueueBuster jumps in. A recorded message is read to the customer saying words to the effect of, “Terribly sorry you are in a queue. If you would like to continue to hold- be our guests, but if you would like to press 1, we will keep your place in the queue for you and ring you back when we find an agent.” You press one, you are asked to record your name, you do that and put your phone down. QueueBuster then holds the place in the queue and rings the customer back when it has found an agent. The customer has not had to physically wait online but knows they kept their place in the queue and the agent gets the wonderful experience of a happy customer. As a consequence, the actual talk time is shorter. And even better news, the impact of QueueBuster is to even out the peaks and troughs of call center activity during a day so agents are actually materially more productive in total.

TWST: Where will you be rolling this out? Could we see QueueBuster in the US in the near to mid term?

Mr. Rothschild: We are currently looking to have our first reference site in the US. But, it’s reasonable to say that we are not yet sufficiently established in the UK to start making claims about our ability to roll out in the US. We have some very significant USP’s with the product, most specifically that it integrates with all switches. So we think we have significant advantages to our solution. We have to say we are going to take the US carefully and in a measured fashion. At the moment there is plenty of opportunity in the UK. We have got reference sites in other territories, but UK is still our prime focus.

TWST: Competition wise, is there any other product QueueBuster is running against?

Mr. Rothschild: There is one competitor with a product that is very similar -- offered by a US company called Virtual Hold. Other than them I can’t find anything else that is as focused, functional and as coherent as QueueBuster. That’s not to say other people couldn’t do it but it seems that they aren’t. Certainly, there are some significant technical hurdles that to jump to achieve the compatibility range that we have achieved.

TWST: What is the Netcall vision? If we were to talk three years from now, where would you like to see the company positioned?

Mr. Rothschild: In three years time we are going to have established some pretty substantial partnerships. We have to recognize who we are and what we are. We have got some stunning technology but we are going to need some persuasive partnerships to get ourselves an international platform. I would like to think we would have got a couple of them by then.