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CEO and CFO of MTS Ltd. discuss product pipeline and short and long term growth strategy Full article published: 10/02/2002     SHAI LEVANON & YOSSI BRIKMAN are the Chief Executive Officer and Chief Financial Officer of MER Telemanagement Solutions Ltd.


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TWST: Can we begin with a brief introduction to MTS (NasdaqSC:MTSL)?

Mr. Levanon: The Company has a 15 years history mainly engaged with what is known as the telemanagement and call accounting arena. In 1997, the Company went public onto NASDAQ and today the Company operates globally, selling mainly two product lines. One is a telecommunication management call accounting software suite of products; and the other product line is facility management. The main revenue comes from the telemanagement call accounting software, which is distributed worldwide. As far as the Company’s structure, we have a North American headquarter located in Seattle, Washington. The MTS headquarters, which includes R&D and support for Europe, is in Israel. And we also have subsidiaries in Brazil, Hong Kong and in Europe. Overall, we are about 90 people strong and revenues for 2001 were 10.7 million. Just going back to our products for a moment, for the first main line – tele-management and call accounting -- we’ve have more than 60,000 installations, multiple languages and over 60 countries. We are working with OEMs like Siemens, Phillips, Ericsson and Avaya. Another suite of products, which was recently launched, is the facility management product. This is basically a software that deals with the physical layer of the telecommunication and data network within the enterprise, which means the documentation of the implant cable infrastructure. Each cable is documented through the software so that you have full knowledge of your entire cable infrastructure and controls the exact capacity and also what is called MAC – Move Add and Changes. Some other modules in these product lines are inventory, help desks and directory services. These are basically the main products that we sell.

TWST: What is your strategic direction for the next couple of years? How would you like to see the Company grow and what milestones will you be targeting?

Mr. Levanon: Our road map is based on the following. First of all, we are looking at how we can do better in our environment and that is by focusing on marketing and sales strategy. Although there is a lot of competition, we can do better and one can see our improvements over last four quarters where we consistently improved to a point where we in fact reached profitability in the last quarter. Then we shall launch niche products which are going to give us a better hold on some strategic vertical markets. For example, we are going to launch a more comprehensive billing software, which will also issue an invoice for students, or essentially tenants in any such complex where you would charge someone for the usage of the telecommunication system. In the case of students the same system can import other charges such as library charges and allow online transactions. Next year there will be a major release for products that are more proactive, working with our software to alert managers about their usage of the telecommunication systems. So, our developments are moving from being less proactive and more report-oriented to becoming more active in controlling the budget in telecommunications in the enterprise space. That is the short term future. For the long term we shall leverage our cash and we are looking to buy technologies or companies to further enhance our product lines. I know it seems a little bit bizarre in today’s environment to think about growing from 10 million in revenues to 50 million but that is our long term plan. So it is a question of how to grow the Company and add more products. It will be difficult to do this with only what we have got today, i.e. the call accounting telemanagement and the facility management software. It is not realistic to grow five-fold just based upon what we are doing today. So, this will obviously be achieved by new developments and M&A.


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This interview is a small excerpt from a comprehensive interview published in The Wall Street Transcript on 10/02/02. For more information call (212) 952 7400. The Wall Street Transcript does not endorse any of the comments made by interviewees, and does not make stock recommendations.

Copyright 2002, Wall Street Transcript Corp.

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