Mr. Wedin: Liseberg is an operator in the leisure field, with the main company in the group being a Theme Park that is 80 years old. All our companies are located in Gothenburg, Sweden and amongst them we have a restaurant company, a hotel, a marina and campgrounds located in the vicinity of the city. The gross turnover of the group this year is around 650 million Swedish Krona (71.6m Euros).
TWST: Which area represents the most growth opportunity for the group?
Mr. Wedin: Overall, the largest is the theme park, which currently accounts for around 70% of our turnover.
TWST: What are the characteristics of your target market and typical visitor to any of the Liseberg locations?
Mr. Wedin: As a theme park, we have about 3.1 million guests, with Sweden having a population of 9 million. So, for us to describe our target audience, we are almost looking at everybody who has the slightest interest in leisure activities such as ours. The age cut-off is very high because we have a longstanding tradition and being a city center park, a lot of people come back over the years. So, we cater to a broad market, but families play a very important role in any theme park and that is our main focus.
For more information call (212) 952 7433. The Wall Street Transcript does not endorse any of the comments made by interviewees, and does not make stock recommendations.