Company Interview Excerpt LINDSAY PAGE - TED BAKER PLC (TBK.L) Full article published: 11/14/2001     For Subscribers Get this article online now! Order just this article Get Financial Filings and Annual Reports for Companies featured on TWST from EasyReports.net TWST: Could we begin with a brief historical sketch of the company and then bring us up to date to where you are today? Mr. Lindsay Page: Ted Baker is a leading UK designer brand with global ambitions. Today we have 22 stores in the UK and a broad reach through concessions and wholesale. We are currently building on our very strong position in the UK to expand internationally. We are taking a low risk approach to global expansion through licensing agreements and local partnerships. We already have some presence in mainland Europe in countries such as Sweden, France, and Switzerland. We view the US as a priority as far as our international expansion is concerned. We currently have one store in Manhattan and are developing a wholesale business through our licensee Hartmarx. Our strategy is to strengthen our presence in the US and Canada and in the medium term to expand to other areas. In terms of collections, we have a wide range on offer as expected from a leading designer brand. We started off as a men's retail business as you may know but have since developed a very exciting women's collection. Another of our key collections is the Ted Baker Endurance collection which consists of crease-resistant and life-enhancing clothing. Our crease-resistant suits are probably the best selling suits in the UK. Following the Endurance suit success, we have developed a full range of Endurance products including fragrance, shirts... Other collections include shoes, children's wear, accessories, sunglasses, perfumes, and aftershaves, etc. TWST: Do you have any other product launches coming out? I know you started your jeans line this fall? Mr. Lindsay Page: Yes we have started a jeans collection this fall called Ted Baker Jean. Next year, we are looking at starting watches and ophthalmics. Other than that we are happy with our range of collections for the moment and we will be concentrating on growing those. Tickers included in this excerpt: TBK.L Have TWST notes emailed to you free: Email address: For more information call (212) 952 7400. The Wall Street Transcript does not endorse any of the comments made by interviewees, and does not make stock recommendations.

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