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Company Interview Excerpt
JEFFREY GULLO - LUCAS EDUCATIONAL SYSTEMS (LCSE)


Full article published: 02/19/2001


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TWST: Could you provide our readers with a brief overview of Lucas Educational Systems?
Mr. Gullo: Lucas Educational systems is a public entity trading under the symbol LCSE. We are an educational content developer with exclusive rights to a proprietary accelerated learning methodology that has the potential to change the way people learn. From an organizational perspective, we leverage strategic alliances and technology to develop and distribute content without becoming capital intensive; and unlike the so-called new economy startups, we are serving established markets. Our vision is to change the way people learn through what we call 'Learning That Lasts.' This is a key attribute of our methodology which removes rote memorization from the learning process. Our proprietary content was developed in conjunction with NBA legend and memory expert Jerry Lucas. It has been under development in excess of 25 years and has been tested and optimized based on results from over 4 million unit sales made to date.

TWST: What are some of the subjects that you're offering?
Mr. Gullo: We literally have access to a lifetime of content and can rapidly adapt it to so many needs that it is sometimes hard to articulate them in a summary fashion. In the K-8 space, for example, we are developing products to help children learn to read and write and introduce them to the alphabet. We are currently marketing products to help students learn the Presidents of the United States, rules of grammar and punctuation, and to memorize the math times tables. My daughter, who is six, can name for you the first 20 Presidents in order, forward or backward, for example. She learned to do this in under two hours. Her 13'year'old sitter picked up a copy of the same book and in 30 minutes memorized the names of all the Presidents of the United States and has not forgotten them 'and that was several months ago. For older children and adults we have a Spanish foreign language program. We also have a number of Bible study aids out today. Jerry is a born'again Christian, and at one point he used the techniques to memorize the New Testament and has stood up and quoted the entire New Testament from memory on a couple of different occasions.

 

Tickers included in this excerpt: LCSE

 

For more information call (212) 952 7433. The Wall Street Transcript does not endorse any of the comments made by interviewees, and does not make stock recommendations.