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Company Interview Excerpt
ROBERT SPIVAK - GRILL CONCEPTS INC (GRIL)


Full article published: 01/01/2001


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TWST: Where is it located?
Mr. Spivak: The first one was located in Brentwood, California. I don't know if I mentioned that The Grill is located in Beverly Hills. From that through those 12 years, we have opened up 14 Daily Grills and three The Grill on the Alleys.

TWST: Are every one of The Grills in California?
Mr. Spivak: Primarily, they are all in Southern California. There are nine Daily Grills in Southern California. There is one in San Jose, one in Skokie, Illinois, and three in Washington, DC. Really, what happened was, we opened up seven in Southern California and felt that it was very important for us to open up a new market. We then went to Washington, DC and opened up our first about four years ago on the corner of 18th and M, downtown. It is an extremely busy restaurant. As a matter of fact, it is the busiest Daily Grill on the chain. And, from that, we opened up a second in Tyson's Corner, Virginia, and a third in Georgetown. Our plan was and is to kind of cluster, and not just to hopscotch across the country. So that gave us about $11 million, $12 million in sales in the DC area, which allows us to manage it. The reason for opening in Skokie, which we opened in June of this year, was The Grill on the Alley on Michigan Avenue at the corner of Michigan and Delaware in Chicago. That gave us a very strong presence in the Chicago market, and then, opened up the Daily Grill in Skokie, and our plans are to continue to grow the suburban market of Chicago with Daily Grills.

 

Tickers included in this excerpt: GRIL

 

For more information call (212) 952 7433. The Wall Street Transcript does not endorse any of the comments made by interviewees, and does not make stock recommendations.