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TWST: Could you provide us with a brief overview and profile of AdPads?
Mr. Brownstein: AdPads, Incorporated is a full service print and
Internet marketing company that was founded about three years ago. Our
main product, our front line media is the AdPads Marketing System which
consists of display boards that are specially constructed to hold full
color 4' x 5' pads, each one representing a different business that
advertises in a high traffic location. The boards themselves are placed
into high traffic locations such as supermarkets, diners, family
restaurants, bowling alleys, movie theatres, convenient stores: any
place that sees roughly 1,000 people a day or more passing by our
display boards. The display boards are always placed in the highest
traffic location within a location. On those boards are 4' x 5' pads.
The pads represent one business each in a take-one format. Some of the
boards hold nine advertisers, some of them hold 21 and some of our
locations actually have multiple display boards depending on the amount
of traffic and demand for the space. As a consumer, anyone can come
along and view our board. There may be an ad up there for a car wash,
plumber, lawyer, doctor, a fun center, you name it. Everybody is a
potential customer for us. As far as the advertisers go, any size
business from the smallest to the largest. The consumer then can choose
the coupons that they'd like and tear them off. They would take off the
top sheet of the pad and there's another one underneath so that the next
person can utilize the coupons as well. The concept was implemented
because of my knowledge in Web programming and marketing. I had a Web
design company prior to AdPads. We began offering the coupons on the Web
where people could go to the Website and search out coupons, then print
them from their printers. The biggest problem we had with this concept
was how do we get people to the Website, and let them know that the
coupons were available to them? AdPads became the solution to the
problem. If you look at any one of our display boards, on every one of
our pages of pads, we advertise the Website, AdPads.com. They can view
and print many more offers than seen on the display board and print them
at any time of the day. Subsequently every time we place a new display
board with 21 pads on it, 100 sheets per pad, we're sending our Web
address home with people and our site receives more traffic. This
enables us to have a nice element of both print and Internet. So we're
absolutely low tech and high tech at the same time. Looking towards the
future, we are planning to franchise the business. In fact, over the
past two weeks we've really launched our Advertising Campaign nationally
to promote our franchise network. It's something that the average person
can get involved with for less than $20,000 total investment. It's a
turnkey business, in which it has a very fast return on our investment
time period. We do all of the graphic design, printing, and production
of the boards, all of the shipping. We maintain the national Website.
Everything is done except going out and selling the ads. This is a great
franchise opportunity. We have ads appearing in USA Today, The Wall
Street Journal, the local Philadelphia Inquirer and Star Ledger, and all
the local, regional papers, as well as some well known magazines. Our
business plan for the next couple of years is to increase the dollars
spent on the franchise networking area for new growth.
Tickers included in this excerpt: APAD
For more information call (212) 952 7400. The
Wall Street Transcript does not endorse any of the comments made by interviewees, and does
not make stock recommendations.
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