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Company Interview Excerpt
BRUCE EDWARDS - POWERWAVE TECHNOLOGIES INC (PWAV)
Full article published: 11/13/2000    


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TWST: Let's start with a brief overview of Powerwave Technologies ' the company's history, products, services, and customers.
Mr. Edwards: Powerwave was founded in 1985 and began producing power amplifiers for the specialized mobile radio or SMR marketplace. The SMR market basically handles two-way dispatch communications utilized in taxis or emergency vehicles, and Powerwave was responsible for building some of the power amplifiers utilized in the base stations for those systems. In the early 1990s, we saw an opportunity based on some of the products we were developing to work in South Korea as they were beginning to build out their digital cellular network. Powerwave had developed a multi-carrier amplifier that had the ability to handle both analog and digital calls through the same amplifier. We were successful in providing this product to some of the key OEMs of base stations in South Korea. Our customers included companies such as Hyundai, LGIC, and Samsung Electronics. It was about this time that Powerwave really did begin to see some large market opportunities for these types of amplifiers. In the 1996-1997 time frame, we began to add customers such as BellSouth Cellular and Nortel Networks. In 1998, while the predominant part of our business was still in South Korea, and the country went through its economic difficulties, we continued our plans of expanding our customer base. In the latter half of 1998, we acquired a division of Hewlett-Packard. While at this time Powerwave had a growing presence in the multi-carrier amplifier market and the CDMA single carrier market, Hewlett-Packard had a strong position within the TDMA and GSM single carrier marketplace. With the acquisition, we were now able to provide a full complement of both single and multi-carrier amplifiers to our customers. Since the acquisition, the company has seen some benefits in its market position, as we were able to attract additional customers or existing customers started to buy different products from Powerwave. For example, in fiscal year 1999, Powerwave posted record sales of 292 million, nearly tripling 1998's total. This growth was due in large part to the continued expansion of Powerwave's product and customer base. Sales to Nortel Networks have increased from 2 million in 1997 to 120 million in 1999. In addition, Ericsson and Lucent Technologies have also increased their businesses with us during 1999. And with the improvement in the Asian and South Korean market, where Powerwave has enjoyed a strong supplier position, sales to Hyundai, Samsung and LGIC doubled in 1999 when compared to 1998. We believe we will see continued growth in our overall revenues in 2000 as we continue to build our relationships with the key base station OE

Tickers included in this excerpt: PWAV

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