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Company Interview Excerpt
ARA HOVNANIAN - HOVNANIAN ENTERPRISES INC (HOV)


Full article published: 10/02/2000


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TWST: Could you give us a brief overview of the company?
Mr. Hovnanian: Our company was established in 1959. We are currently the 15th largest home builder in the country, although with our recently announced merger with another public company, Washington Homes, we'll probably move to the top 10 rank in this coming year. It's a merger that's going to be effective toward the end of this calendar year. Our latest current market is what we call the Northeast region, which is primarily New Jersey, but includes parts of Pennsylvania and New York, near the New Jersey market. We are also in Washington, DC, in both Maryland and Virginia. We are in North Carolina. We are in Dallas, Texas, and we are in southern California. With the combination of Washington Homes, we will be the number one builder in the Northeast, which we are already, independently. We'll be the number two builder in the greater Washington, DC market, and we'll be the number one builder in the North Carolina market. It'll substantially increase our position. In addition, we'll be a top five builder in three smaller markets: Biloxi, Mississippi; Huntsville, Alabama; and Nashville, Tennessee. In the coming year, independently, we'll build about 5,000 homes. Combined with Washington Homes, we'll build around 8,000 homes. This year, which we are about to complete on October 31, we'll have revenues just short of 1.2 billion, and pro forma, co mbined with Washington Homes, we will be in the range of 1.8 billion annual revenues. We have a strategy of what we define as a broad product array, and we appeal to a wide customer base. We serve the first-time buyer, the first-time move up, the luxury move up, to a special niche segment in the market referred to as the active adult buyer. Those are buyers typically over 50, in age- restricted, amenity rich, typically gated communities. We are doing that product, with the largest activity in the Northeast, and we are now taking that exact concept across the country.

 

Tickers included in this excerpt: HOV

 

For more information call (212) 952 7433. The Wall Street Transcript does not endorse any of the comments made by interviewees, and does not make stock recommendations.