Mr. Mason: Global Network went public a little over a year ago. It is an interactive media-buying system which enables national advertisers to buy multiple online newspaper Websites in one turnaround motion. We specialize in online newspaper Websites because we feel it's really an overlooked, powerful medium within the Internet marketing sector. They are very difficult to buy because you've got to buy local markets one by one. So, for a national advertiser who wants to literally make a national buy, but sell locally, we feel we have the solution for their problem. We have access to every newspaper in the country. We have about 125 in our database, with information on the various sections that are there, so we're a one-stop-shopping provider that, literally, allows a national advertiser to have one order, one audit, one bill and one CPM throughout, and facilitate that order through our company.
TWST: Is this the online version of what an ad agency does for those
same people?
Mr. Mason: Basically, we service the ad agencies. They're our biggest
clients. If you go to an advertising agency Ä and we're doing business
with the majors right now, Omnicom, Interpublic and Oglivy & Mather, et
al. Ä the most difficult buy they have to make for a national client is
a multiple-market newspaper buy because somebody must get on the
telephone and call every market, get all the production specs, get all
the rates, get all the positioning information and the like. That's for
the print version; the same applies for the online version. If, for
example, a major airline wanted to hit 25 markets (we carry several
major agencies now), their agency, would have to make the phone calls to
25 different locations, get all the spec information and probably
contact eight different people at each newspaper. We do that with the
turn of a key.
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