Mr. Collins: DoubleClick is an advertising solutions company. What we focus on is developing technology that helps Web publishers and people who want to advertise on the Web get value out of that process. Publishers want to make money selling advertising and advertisers want to reach their consumers so, we developed our DART software to facilitate that. Our business is broken up into three divisions that all work together. The first is the tech solutions business unit which develops the software that is called DART. The second is our media business unit, where we have a network of Web publishers around the world. That's a total outsourcing solution, so we let them use our technology and we sell all their advertising for them. Finally, we have a data business which is comprised of the Abacus Direct Company, an offline direct marketing company. Also, within data, we're building out various other products such as e-mail and so forth. The company was founded at the very end of 1995 and we went public in February of 1998. It's been a pretty amazing ride and as of the end of the first quarter, we now have about 1,800 employees in about 22 countries around the world. We had 110 million in revenues in the first quarter of 2000.
TWST: What are the most significant trends, developments or changes you
anticipate in your marketplace in the next few years?
Mr. Collins: The principal trend, and this is certainly a continuation
of an existing trend, is the ubiquity of the Internet. When we look into
the future we expect that there will be billions of people using the
Web, whether it's on their PC or their television or on wireless
devices. There are going to be millions of people advertising and
millions of Web publishers out there. That fundamental underlying trend
is driving our business because where the people are is where business
wants to advertise. In addition, the development of the technology for
the Web and all the capital that's been made available to entrepreneurs
in this area is driving an extreme level of innovation. This is
virtually changing all of the existing business processes. For example,
you're getting the B2B exchanges where the car companies are coming
together to buy supplies or online trading ' those kinds of things help
people buy certain products like insurance and so on. So, it's really
fundamentally how the business processes work in the economy. I think
that's a pretty good environment to be in.
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