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TWST: Another group that you focus on is jewelry, which is also not followed by too many analysts. What do you particularly like there?

Mr. Ikenson: Demographics, demographics, demographics.

TWST: And by that you mean?

Mr. Ikenson: I mean that when I take a look at the average age of people who spend money for jewelry, I get very excited about the potential for successful growth in this area. The highest age group as far as consumption for jewelry is 55-64, and the second highest is 45-54. The baby boomers are presently in the 45-54 age group. In the not-too-distant future we'll move into the next group. I say “we” because I'm in that group. So this means we have a very positive underlying trend that will fuel growth in jewelry. I've been positive about this sector for quite some time because of that.

TWST: What are these people buying?

Mr. Ikenson: Wedding rings actually have been a very strong category for the jewelry industry. So you have the bridal business per se, which also has been a growing business, in addition to this overall demographic thrust that I've just touched upon. Then there are two companies that I cover closely that I'm really very excited about, and that's Tiffany (NYSE:TIF) and Zale (NYSE:ZLC). Tiffany is a worldwide brand with tremendous growth both here and abroad, partly due to the fact that they changed their marketing in 1992. In the early 1990s Tiffany did a great deal of focus group research and studies on how to improve their positioning with the customer, and out of that came several things. One was to really focus on some key areas to make the consumer better acquainted with not just the quality, but also the range of product prices. The first item that they focused on in 1992 was how to buy a diamond, and Tiffany prices start at $850.