Mr. Frank: Our primary brand today is of course the Chuck E. Cheese restaurant locations across the United States. It's really a unique blend of an entertainment and food experience targeted at families with children of about two to 12 years of age. We've been around since 1977, over 22 years out in the marketplace. We currently have 337 stores operating in 44 states. This past 12 months, we've had about 75 million guests or customers come through our stores with about 50 million of those being young children.
TWST: What form of entertainment do you provide?
Mr. Frank: The bulk of our entertainment falls into two categories. We
have what we refer to as a showroom where there's animated
entertainment, robotic entertainment, that really entertains the kids
and the families for the meal portion of the occasion at a Chuck E.
Cheese. We are in the process of changing that entertainment as we move
to the future. And then the second portion of the entertainment is
games, rides and attractions where the kids win tickets based on their
skill levels and scores they achieve playing the games. Then they return
those tickets at the end of the experience for prizes to take home.
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