Mr. Friedensohn: Bigstar is the leading on-line marketer of filmed entertainment products, based on customer traffic on the worldwide web today. We are a filmed entertainment superstore and we sell every format that customers use in viewing filmed entertainment today, which includes videos, DVDs and laser discs. We have four Web sites to target purchasers of filmed entertainment products. Bigstar.com, the main web site, includes feature films, TV shows on video, and educational, health, fitness and instructional videos. We have a children's Web site called ABCBigstar.com that targets the very important filmed entertainment market for children; BigstarDVD.com, which focuses on DVD enthusiasts; and Astrofile.com, a content-only Web site that's designed to attract customers to Bigstar by having a wealth of information on Hollywood celebrities.
TWST: What are the most important factors to succeed in this market for
Bigstar?
Mr. Friedensohn: We founded the company on the firm belief that e-
commerce electronic commerce on the Web is really electronic direct
marketing. We are really not a bricks and mortar retailer brought to the
Web. We consider ourselves a direct marketer brought to the Web. We have
developed innovative software ourselves that we own entirely that we
call Bigstar Direct Software, that allows us to customize promotions to
individuals based on what an individual has looked at on our site and
what they've bought previously. So we can actually target very narrow
customer segments directly by using our innovative software to match a
customer's profile with products that we know that customer will be more
apt to buy.
Tickers included in this excerpt: BGST
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