Mr. Miller: Alternate Marketing Networks is a growth company participating in the marketing services industry. We're primarily focused on providing unique marketing solutions for national advertisers such as Procter & Gamble, GTE, Kellogg, General Motors, AOL, and Ameritech. The company's current distribution networks are focused on three areas. The first network provides targeting for consumer product sampling. The next network provides national advertisers a vehicle to target their messages through inserts or by a run of press ads into over 900 suburban newspapers. Finally, our direct network distributes telephone directory publications throughout the country. Through our proprietary national database, known as Media Optimizer, we have capabilities to reach over 100 million consumer households nationally.
TWST: How long has the company been doing this?
Mr. Miller: Our company is relatively young as a marketing services
company, with a focused strategy which we adopted only two years ago.
From its inception in 1989 to 1996, we were known as Alternate Postal
Delivery, and built the first private postal network that competed head-
to-head with the United States Postal Service for magazine and catalog
deliveries. Near the end of 1996, the post office responded by
implementing an unprecedented reclassification rate case, which
essentially gave our largest clients a postal discount, and increased
the postal rate to those publications that could not take advantage of
our service. As a result, we sought other opportunities and changed our
focus as well as our name in 1998. We started applying what we learned
in the private postal business toward a new marketing strategy that
targeted meeting total solutions for national advertisers.
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