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TWST: Can you give us a brief overview and a history of the company just
to set the stage for our readers?
Mr. Miller: Alternate Marketing Networks is a growth company
participating in the marketing services industry. We're primarily
focused on providing unique marketing solutions for national advertisers
such as Procter & Gamble, GTE, Kellogg, General Motors, AOL, and
Ameritech. The company's current distribution networks are focused on
three areas. The first network provides targeting for consumer product
sampling. The next network provides national advertisers a vehicle to
target their messages through inserts or by a run of press ads into over
900 suburban newspapers. Finally, our direct network distributes
telephone directory publications throughout the country. Through our
proprietary national database, known as Media Optimizer, we have
capabilities to reach over 100 million consumer households nationally. TWST: How long has the company been doing this?
Mr. Miller: Our company is relatively young as a marketing services
company, with a focused strategy which we adopted only two years ago.
From its inception in 1989 to 1996, we were known as Alternate Postal
Delivery, and built the first private postal network that competed head-
to-head with the United States Postal Service for magazine and catalog
deliveries. Near the end of 1996, the post office responded by
implementing an unprecedented reclassification rate case, which
essentially gave our largest clients a postal discount, and increased
the postal rate to those publications that could not take advantage of
our service. As a result, we sought other opportunities and changed our
focus as well as our name in 1998. We started applying what we learned
in the private postal business toward a new marketing strategy that
targeted meeting total solutions for national advertisers.
Tickers included in this excerpt:
For more information call (212) 952 7400. The
Wall Street Transcript does not endorse any of the comments made by interviewees, and does
not make stock recommendations.
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