Mr. Ehrlich: The company started in 1991 in the battery business, developing a zinc-air battery to power electric vehicles. We worked on that for seven years and developed the battery that drove vehicles further than anybody has. But it's a primary battery, meaning one-time use, which meant that you had to recycle the material rather than recharging. And that basically was its fatal flaw. The technology was great, and we did wonderful things with it, but since you couldn't recharge it, the market really just wasn't responsive. We shifted that business into defense products, making batteries for the U.S. military. And then we started acquiring companies as we converted ourselves into a defense and homeland security company. We bought another battery company here in Israel that does batteries for the military, basically the IDF (Israel Defense Forces), some Asian armies and now some U.S. products. We then moved into armored vehicles and armored materials, buying two companies that do armor. We basically up-armor vehicles principally for the Israeli Defense Forces. And now our biggest business is military simulation. We do simulation out of our subsidiary in Ann Arbor, Mich. We simulate every kind of vehicle that the U.S. military drives. We also do use-of-force training for law enforcement officers and for MPs. Basically we have three different divisions that all serve the military and homeland security, batteries that provide soldiers in the field communications equipment, armored vehicles, and armored materials for aircraft and vehicles, and then most importantly simulation.
TWST: Simulation is bit of a departure from where you started, no?
Mr. Ehrlich: Yes, it is.
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