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Company Interview Excerpt
ATA, Inc. - Carl Yeung


Full article published: 01/11/2010


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TWST: Would you please start with a brief overview of ATA, your history, your services, your customers, etc.?
Mr. Yeung: The company was founded in 1999, and we are listed on Nasdaq through an IPO in January of 2008. The ticker symbol is ATAI. ATA's business is mainly in the service of computer-based testing. So we arrange computers all over China, and we use technology to enable test-takers to sit in front of the computer instead of using pens and paper to complete various types of tests. These tests include licensure programs and certification programs. Today most of what we do relates to government licensing. For example, to become a licensed retail banker or commercial banker in China, you have to take a test, and we arrange for that to happen. Another client of ours, which is the largest one, is the Securities Association of China - similar to what FINRA does with the Series 7, etc. If you want to work in the securities industry, you will have to be properly licensed, and that entails a test. And we arrange for the test to happen. Last year, basically our fiscal 2009 - which is calendar 2008 because our fiscal year ends on March 31 - we completed total test volume of about 5 million people, and that's basically almost everything that has been commercialized and computerized in China. So we have almost a monopoly position in the area of computer-based testing. So that is our core service. We have a few other things that we do, for example, test-based education and test preparation services. Test-based education is something that I probably won't go into details; it's basically a program that we work with the Ministry of Education and Microsoft to assist students in higher-education institutions or in vocational schools. But that's a program that we are trying to wind down. Test preparation services, on the other hand, is an area of growth for us. We host several online platforms to enable people to access content online. We don't open up classrooms, we are not teachers; we just open up platforms so people can get the relevant content to get ready for the test. The content, those are all basically third party and mainly from the government. So those are the basic services that we do.

 

Tickers included in this excerpt: ATAI

 

For more information call (212) 952 7433. The Wall Street Transcript does not endorse any of the comments made by interviewees, and does not make stock recommendations.