Mr. Hall: Uplift Nutrition is approximately five years old, and we are and have been in the business of developing and distributing healthy energy products. The company is public. We are a fully reporting company, and we trade on the Over-the-Counter Bulletin Board and on the Pink Sheets. And I would just like to mention to you that we do have quite a large presence on the Internet via a couple of our Web sites. The first one is upliftnutrition.com, and I'm also going to give you another one that represents our latest product, and that is alldayenergyspray.com - we'll talk about that in a few minutes - and then activeuplift.com. And I think between those three sites, a person could get a very good idea about the products that we currently offer. So the company is just coming out of the development stage. We now have the Active UpLift product fully developed, and it's in distribution on the Internet and also in a number of retail outlets, particularly in Utah and some of the western states. And then the All-Day Energy Spray product has just been finished actually this year, and we are just starting to distribute it. It's in distribution on the Internet now and also in some Utah convenience stores. And we'll talk at length in a minute, but we've just signed a distribution agreement nationally for 2010, so we're very excited about that.
TWST: There are a lot of energy drinks on the market, what do you believe differentiates your products?
Mr. Hall: The first product, the Active UpLift product, was developed by our Chief Science Officer, Jessica Stone Rampton. Jessica's background is a cell biologist. Her background is in cancer research and in development of healthy energy products based on herbs, minerals, vitamins and things of that nature. The first product that we developed, the Active UpLift product, is an energy product that does not contain any caffeine or sugar. That obviously makes the product viable. We found that diabetic people have found the product very useful, and also there's a segment of society that is very healthy and does not want to use caffeine. And so because of that, they don't want to use caffeine; and people that don't want any sugar, that product is kind of a boutique product for them. And we've found that the very healthy people, runners, other types of athletes and particularly people who have diabetes, use that product and like it very well. It works great; it's a smooth energy drink, and it gives absolutely wonderful lift. It's a great tasting drink. So we're very proud of that, and that product is just growing nicely in terms of distribution, although we are still in the early stages. The newest product that we have and the product that we really think forms the basis of the company's success is All-Day Energy Spray. That has created a lot of excitement in the energy market simply because the product has a very distinct differentiation from the other products in the field: It is delivered by spraying it into the mouth as opposed to drinking it as a soda pop or as a shot. That really differentiates us simply because the product is delivered into the mouth by spray and enters the blood stream through the mouth without going through the digestive system. And a much smaller amount of it creates an effect similar to a much greater amount of, say, a shot or a drink more quickly, and it takes much less of it to create the same effect. So we think that differentiates us a great deal from the other "me-too" products. The leader in the field, as you may or may not know, is a shot called 5-Hour Energy. In 5-Hour Energy, there is probably one of a combination of all of the other products sold to maybe every 5-Hour Energy shots that are sold. So they are not only the market leader, but they dominate this energy market. And we feel that because of the alternative delivery, the opportunity to modify dosage and use the amount that you want is significant enough to bring in a portion of that energy market.
Tickers included in this excerpt: UPNT.OB
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