Mr. Geisel: Sun National Bank was started in 1985, so 2010 will be our 25th anniversary. We are a full-service financial institution, serving New Jersey businesses and families. We have 70 locations throughout New Jersey, 3.6 billion in assets, 2.7 billion in loans, 2.8 billion in deposits and over 80,000 customers. Our two core businesses are our consumer business and our commercial business. Through our consumer business, we provide core consumer and small-business products, including mortgages and home equity loans through Sun Home Loans. We also have Sun Financial Services, providing branch-based brokerage services, annuities, mutual funds and insurance to our customers who work with and have a relationship in our retail offices. Moving to the commercial side, we also provide the core commercial products and services to business owners in order to help them efficiently run their business. In addition to traditional and core commercial products, we have specialty lending businesses, which include our health care, construction, real estate and asset-based lending lines of business, a government banking business and Sun Wealth Management, which is a wealth-management and estate-planning platform that caters to our commercial client owners and managers.
TWST: What are some of the key factors that differentiate your bank from its competition? Is it the business focus, your geography, the quality of your assets?
Mr. Geisel: At 3.6 billion in size, we're the second largest commercial bank based in New Jersey, so we have one commercial bank larger than us and then we have the super-regionals and the national banks way above that. Then below us are the community banks. With that, we have a unique place in the market. We believe that we execute in a manner apart from other banks - whether large or community - and I think that's the major differentiator for us. We have local people in local markets making local decisions. And to that effect, we bring the best of both worlds to our customers. We offer the core comprehensive products and services, as well as sophisticated products and services that the larger banks offer. Yet we still have touch with our communities and our delivery model is local. That's our competitive advantage.
Tickers included in this excerpt: SNBC
For more information call (212) 952 7433. The Wall Street Transcript does not endorse any of the comments made by interviewees, and does not make stock recommendations.