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Company Interview Excerpt
H. DEAN CUBLEY - ERF WIRELESS, INC. (ERFW)


Full article published: 04/23/2007


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TWST: We'd like to begin with a brief historical sketch of ERF Wireless and a picture of things you are doing at the present time.
Dr. Cubley: The company was founded in 2004, with the expressed purpose of taking advantage of some of the opportunities that we saw developing in the wireless broadband space. We believed that wireless broadband had finally matured to the point where it would be profitable and that it presented significant opportunities. We started out initially to acquire companies that had unique wireless broadband business plans, that were profitable and that had something distinguishing them from the thousands of wireless broadband companies competing against the big ILECs, as well as all the other wireless companies. We initially acquired a company called Skyvue USA. That company had a unique wireless application in the regional banking industry, which has become the core technology that we are building all of our wireless operations around right now. It is now our Enterprise Network Services subsidiary and it serves the regional banking industry, providing a wireless broadband T1 replacement for bank-to-bank connectivity. The bank-to-bank connectivity may not be an obvious source of expense for the bank, but upon closer examination, one notes that all regional banks have to connect their different branches together using, primarily, T1 telephone lines. They will lease these lines from the telephone company. They provide about one and half megabit per second of bandwidth each, and in some cases, it requires multiple T1 lines to handle the traffic between each bank and the regional bank operations center. A typical regional bank that we are going after may be paying anywhere from 20,000 a month to as much as 50,000 a month in recurring charges to the telephone company. We go in with a value proposition to that bank. We show them how they can own their own wireless broadband network by replacing those T1 telephone lines while, at the same time, saving money and providing approximately 10 times the bandwidth capability the phone lines now provide. Once we get to the point of making the value proposition to the bank, it usually is a very straightforward analysis to show them that they can control their own destiny and save money.

 

Tickers included in this excerpt: ERFW

 

For more information call (212) 952 7433. The Wall Street Transcript does not endorse any of the comments made by interviewees, and does not make stock recommendations.