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TWST: Could you introduce your company to us ?
Ms. Gay: If you are Oracle or IBM or Computer Associates,
who all are our customers by the way, it isn't hard for people
to know about you as a vendor and that you might have a solution
for them. They are big brand names, with a lot of power and
products, who have made significant footprints in the technology
market. But, try being one of companies who competes with an IBM
or an Oracle and try to get the attention of those same buyers
who would like to know about your company's products and
services just as much as they would like to know about an IBM or
an Oracle.
So, our value is delivered to our customers by getting the
buyers who are trying to find information on technology
solutions and topics in front of the technology companies who
might have that product or service. Once the buyers have
registered to see information on KnowledgeStorm, we give the
buyer's contact information to the technology vendor, as well as
ways to follow-up with those buyers. Our vendors grow their
business opportunities through KnowledgeStorm with Web leads of
buyers who actually are in need of their products or services at
that time.
So, KnowledgeStorm is a basic lead generation service. It
is very hard to drive leads in a business-to-business
environment, and we aim to make that a little bit easier for our
customers.
It is a decentralized set of people, who are in search of
technology products and services that meet their company's
needs. So, KnowledgeStorm adds value to both the technology
buyers, who can't easily coalesce all of the technology
information available online, and KnowledgeStorm helps
technology companies find those buyers in a very efficient way.
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For more information call (212) 952 7433. The
Wall Street Transcript does not endorse any of the comments made by interviewees, and does
not make stock recommendations.
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