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TWST: May we start with a brief introduction to your company?
Mr. Neal: SignalDemand is an enterprise software company that uses sophisticated
science to help manufacturers improve sales and margins by optimizing the demand
levers. And what that means is, we help manufacturers set their prices, set
their promotions and manage supply using statistical algorithms. At a high-level
that's what we do. With software we've provided on a hosted basis and services
offerings that goes along with the software, the benefits to a manufacturer from
using this type of technology can be from 1% to 5% of sales in improved margins. TWST: Which market segments are best suited for your solutions?
Mr. Neal: A demand-oriented software approach, like we are taking, could be used
in a number of different industries. We are focused, however, very specifically
on food, commodity, and consumer goods manufacturers, and we are focused on them
for a couple of reasons. One is that these are very large and underserved
markets. And two is that this is what we know; SignalDemand is made up of a team
of people with enormous experience in these markets.
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