Article Excerpt:
TWST: What is Surge Components?Mr. Levy: We are a supplier of electronic component products, more specifically capacitors, diodes, coils and audible products ' audible products meaning buzzers and speakers. We have been in business for 26 years. We are headquartered in Deer Park, New York, although we are a global operation with multiple sales offices throughout Asia. Geographically, Asia is our fastest growing region. This is because, after major manufacturers of electronic products do the design work here in America, many of them transfer their manufacturing and purchasing to low cost labor regions within Asia. We are in a growth mode right now. We are enthusiastic about the future of the electronics industry and the demand for our kinds of products.
TWST: What does the marketplace look like? What are the strengths out
there? How does that play into what you have with current products and
your strategies? Is it a good market? Is it a growing market?
Mr. Levy: It is a good market and it is a growing market. It's a
changing market, particularly in the areas I mentioned before. The
business has become more complex because of the multiple operation sites
needed to service the customers globally, although the market in general
is still a good one. The demand for components in the consumer segment,
whether that be audio, telecom, or other, is still growing and
increasing. Certainly, there are demands by customers on price '
pressures on price to keep costs as low as possible. We are continually
looking to improve the efficiency of our operation to be able to pass on
any cost reductions we can to our customers. We act as the sales and
marketing office for our factories, all of which are in Asia and empower
us and designate us as their sales and marketing office for this
continent, North America ' actually for any North American base
customer, even if they end up manufacturing in Asia.
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