|
TWST: What is U.S. Preventive Medicine'?
Mr. Baum: We see more and more that consumers are taking an active role
in their health care mainly because they are being asked to assume more
of the cost. This results in a higher level of customer participation in
healthcare decisions. Underlying all of this is the aging baby boomer
population, which is now entering health awareness years. The baby boom
has gone through almost every other aspect of our economy and society
and has driven massive change in everything we do. As they come into
their healthcare years, they are taking a more proactive role and are
not simply interested in waiting until they get sick and face
potentially life-threatening diseases. They are looking for ways to
prevent disease, provide an early diagnosis, timely interventions, and
ensure the best outcome. As our tagline 'more good years' clearly
conveys, we are focused on extending both the duration and the quality
of their life. At the same time, the US healthcare market has reached a
crisis state. Currently, the cost of providing health services to the
population represents approximately 17% of US GDP, or $1.9 trillion. It
is projected that this expense will nearly double to $3.4 trillion
within the next five years as the baby boom generation ages and begins
to significantly increase their consumption of health services. While
the foundation of our company is the creation of a national system of
preventive care Centers, The Center for Preventive Medicine', U.S.
Preventive Medicine will, going forward, conduct its business through a
series of subsidiaries that address the following functions: USPM
Licensing Group, LP (USPM-LG) is in the process of creating a national
system of Centers for Preventive Medicine (CPM). USPM-LG has created a
patent pending methodology for administering preventive medicine in
collaboration with local health facilities and physicians at sites
across the country. This business unit is currently in place,
negotiating letters of intent with key health systems in multiple
states, and actively developing the CPM network. The company expects
forthcoming announcements regarding negotiations currently underway.
USPM Media Group (USPM-MG) will be created and funded at the appropriate
point in the future, in partnership with content and media
partners/investors, to drive awareness of prevention, wellness and
healthy aging throughout the local, regional and national
consumer/employer market. By creating program content (broadcast,
publishing, etc.) in an entertaining format USPM-MG will seek to educate
the consumers and employers about the need to not only address
environmental issues of health management such as diet and exercise, but
also to recognize the importance of assessing internal factors such as
genetics and the current state of organs and functions, and to identify
proactive, interventive solutions to mediate health risks before they
develop to an advanced state. The first component of USPM-MG is The
Prevention Channel_. Trademark filings have taken place for the name
The Prevention Channel. You can also go to www.PreventionChannel.com to
view the commercial of what is to come. The Prevention Channel and
www.PreventionChannel.com will work cooperatively to grow the USPM
brand. USPM Virtual Preventive Services (USPM-VPS) is being formed to
provide a convenient solution for clients (employers, consumers)
interested in prevention services to fulfill their needs. Where USPM-MG
(i.e., The Prevention Channel) will create awareness and educate the
mass market, and USPM-LG will create physical Centers to support a
segment of the consumer market, USPM-VPS will provide remote (Internet,
telephone coaching, Web tools) risk identification/stratification and
behavior modification services that can support the mass market. One
component is www.PreventionChannel.com. This interactive, Web 'channel'
will provide individuals and employers with clinical content, assessment
tools, reliable information and feedback, and directions/contact
information to local Centers for Preventive Medicine. Trademark filings
have taken place for the name PreventionChannel.com. The other key
component of USPM-VPS is U.S. Preventive Medicine/HealthTrac'. This
service will allow individuals to interact with the Website and identify
health risks, receive behavior modification feedback, as well as monitor
their health information and medical records on line. Additionally, this
service will allow the company to provide comprehensive disease
management services to an employer, as well as individualized services
for the consumer. The types of disease conditions USPM-VPS will provide
services for include chronic heart failure, asthma, diabetes, chronic
obstructive pulmonary disorder (COPD) and many others. This exciting
development brings a broad new service capacity to the USPM-VPS that
will add significant customer value to a market of 'one' or to
communities of customers such as employer groups of any size. Broadening
USPM's services from prevention through disease management will create a
continuum of services particularly in demand by employers. USPM
Intervention Products & Services (USPM-IPS) will be created to market
products and services that assist consumers and employers in their
pursuit of optimal health. These products and services could include
remote monitoring services, affiliations with fitness centers, diet
programs, books, vitamin and supplement lines, CDs/DVDs and educational
materials, etc. All of these products or services can be private labeled
or offered in collaboration with appropriate third parties. USPM Global
Properties (USPM-GP) ' the healthcare crisis is not only a US
phenomenon. Similar challenges face every corner of the world. USPM
Global Properties will eventually be developed to extend the USPM
domestic model into markets similar to the US. All of the resources of
USPM Holding entities, at the appropriate time in the future, will be
leveraged to adapt the core USPM experience into targeted global
markets. This is a long-term strategy, and while no time is being
devoted to it today, we anticipate that when timing and conditions are
appropriate, USPM-GP could generate additional product and service sales
for the company. To date, the company has fielded inquiries for Center
development in The Netherlands, United Arab Emirates and China. However
at this time, the company is focused on developing its US operations,
while keeping in touch with these international contacts. We are also in
the process of developing two new business units focused on emerging
technologies and financial services. Both play right into the
synergistic aspects of our business model.
Tickers included in this excerpt:
For more information call (212) 952 7433. The
Wall Street Transcript does not endorse any of the comments made by interviewees, and does
not make stock recommendations.
|
|
