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Analyst Interview Excerpt
CREDIT CARD COMPANIES & PAYDAY LENDERS – RICHARD B. SHANE JR. - JEFFERIES & COMPANY, INC.


Full article published: 08/24/2009


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TWST: Rick, consumer lending covers a lot of ground. Where are you focusing your attention at this point?
Mr. Shane: I think the industry is still trying to figure that out to some extent. I think the long-term implication is that issuing credit cards in United States is probably going to be a bit riskier and potentially less profitable. The reason I say that is that one of the strategies the card issuers historically have used, and I would think Capital One has been the most clear example, is to offer credit fairly broadly to consumers, make credit available and then once the consumer is part of your portfolio, really analyze their behavior and figure out to how to best provide them with credit. That may be offering a wide variety of consumers loan line limits, introductory rates, seeing how they perform and then if they're high-quality consumers who are managing credit responsibly, continue to offer them low rates and increase their line limits. Conversely, if it's consumers who turn out to be risky, manage their line limits down, but at the same time reprice them, so that you as lender are being compensated for taking that risk.

TWST: I gather that under the new legislation, you really can't do that anymore or not as easily.
Mr. Shane: Certainly it is much more difficult to reprice consumers. There are going to be a number of restrictions. You can't just reprice a consumer, if that consumer is performing well in your portfolio, based upon his behavior away from you - if you see risk based on credit reports associated with other lenders. You do lose the ability to unilaterally reprice. In addition, if that consumer has a misstep within your portfolio, it is also harder to reprice. I think there are a couple of different consequences. The first is that issuers in anticipation of these new rules are repricing their portfolios. They are basically recognizing that down the road, they're not going to have that opportunity, so they are proactively adjusting rates as we speak.

 

Tickers included in this excerpt: AXP, COF, CSH, DFS, DLLR

 

For more information call (212) 952 7433. The Wall Street Transcript does not endorse any of the comments made by interviewees, and does not make stock recommendations.