Justin Timberlake’s Southern Hospitality Aims for Fast-Casual Market

February 18, 2015

Mitchell Roth, President of Bourbon Brothers Holding Corporation (RIBS), a holding company with two restaurant concepts, is looking to move open a fast-casual version of its Southern Hospitality brand. Southern Hospitality was originally created in NYC by Eytan Sugarman and Justin Timberlake.

“We thought this was particularly important because, in my opinion, fast casual is where the industry is going. Fast casual outpaced casual dining five to one in 2013, and to a large degree, I think that the reason for that is because of the evolution of consumer taste and preferences in the restaurant space. You are seeing Millennials, who are a very powerful generation at this point, really impacting the restaurant space,” Roth said.

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Roth believes the fast-casual category is here to stay, as people are continuously opting for high-quality products at reasonable prices. Bourbon Brothers is looking at several geographic locations to employ this concept.

“I think that the opportunity to develop fast casuals in New York is something that is very appealing to us. Washington, D.C. is the number one fast-casual market in the country, and it is within very close proximity to New York. So I think that that would also be a natural move for us,” Roth said.