Ballard Power Systems Inc. (USA) (BLDP) to Develop New Customer Markets

February 25, 2014

Ballard Power Systems Inc. (BLDP) CEO John Sheridan says telecom backup power and material handling have historically been the key markets for the fuel cell sector. But, Sheridan says he now sees significant opportunities in different markets that could develop over the long term.

“The other thing that’s developing, which we’re excited about, particularly with progress of the technology and the productization of the technology, there is more and more interest around the world in fuel cell powered buses, fuel cell powered cars, continuous power and distributed generation,” Sheridan says. “So, in the short term, the key product sales opportunities are telecom backup power and material handling, but over the longer term, we see a number of big opportunities in different markets.”

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Meanwhile, Sherian says Ballard’s market share in the telecom backup power and material handling markets remains very small. He says both of those global markets are very large and that Ballard is poised to capture greater market shares.

“So, we see a big, big upside there,” he says.