11.6.06: Internet Advertising & Marketing Report
3 analysts and top management from 3 sector firms examine the Internet Advertising & Marketing sector in this 30 page report from The Wall Street Transcript.

  1. Digital Marketing Technology Providers: Kyle Evans, Stephens Inc.

  2. Advertising Technology Companies: Denise Garcia, WR Hambrecht & Co.

  3. Internet Advertising Stocks: Clayton Moran, Stanford Group Company

  4. CEO Interviews (average 2,500 words): Top management from 3 sector firms examine the outlook for their firm and sector. Firms interviewed include: Harris Interactive, National Research Corporation and IGIA, Inc.

    Topics covered: Internet click through rates - Click fraud - Targeted online ads - Internet IPO market - Back-end systems integration - Traditional media pricing - Sarbanes-Oxley impact - PVRs - Advertising potential in wireless - Online spending patterns 

    Companies covered: IPO market, Art Technology Group (ARTG), Google (GOOG), ValueClick (VCLK), aQuantive (AQNT), Digitas (DTAS), Marchex (MCHX), Procter & Gamble (PG), Yahoo! (YHOO), Microsoft (MSFT), Disney (DIS), InfoSpace (INSP), 24/7 (TFSM), CBS (CBS) and Marchex (MCHX).
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    The Wall Street Transcript does not endorse the views of any interviewee nor does it make stock recommendations.

 

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