Agenda

8:00 am
Registration, Networking & Continental Breakfast

8:20 am
Welcome and Opening Remarks

8:30 am
Insiders Reflect on the Direction of Video Gaming

• Relative attraction of different platforms
• Costs of licensing
• What is the je ne sais quoi of making a successful game?
• Programmer burn-out
• What’s next in technology?
• Massively Multiplayer Online Games

Moderator: Dan Hart, VP – Online Games, Strategy & Operations, MTV Networks

Panelists: Heather Chaplin, Co-author, Smartbomb
                Ralph Rivera, AOL Games
                Daniel Prigg, Senior Manager – Developer Relations, RealNetworks
                Mike Yuen, Senior Director, Gaming Group, QUALCOMM Internet Services

9:15 am
Considerations for Investing in the Video Game Economy

• Growth drivers
• Worldwide potential
• Impact of WalMart
• Soaring costs of production
• Successful business models
• The commercial potential of serious games
• Hits driven business. Impact on revenue and earnings consistency. Winner take all.
• Factoring in product slippage
• Inventory risks and royalty responsibilities associated with producing games for consoles
• Subscription models

Moderator: Michael Goodman, Senior Analyst - Media & Entertainment Strategies, Yankee Group

Panelists: David Higley, Managing Director, UBS Investment Bank
                Chip Meakem, General Partner, Kodiak Venture Partners 
                Thomas S. Kurz, Chairman & CFO, Themis Group Inc.

10:00 am
Networking Break

10:30 am
The Impact of Hollywood on Video Games

• In-licensing from Hollywood
• Taking video games to the silver screen
• Hollywood’s appetite for acquiring game developers
• Payment of residuals
• Impact of unionization
• Parallels to the Hollywood and music business models

Moderator: Mark Friedler, CEO, GameDaily

Panelists: Ed Dille, President, Fog Studios
                Germaine Gioia, VP – Licensing, THQ
                Sandi Isaacs, VP - Interactive, Viacom Consumer Products
                Aaron Ruby, Co-author, Smartbomb

11:15 am
Wireless Gaming and Multimedia

• Which games are appropriate?
• Carriers limiting number of publishers
• Diversity of platforms (open and closed)
• U.S. growing other channels
• Increasing numbers of 3G rendered and multiplayer games
• Systems compatibility
• Graphics and memory limitations / advances
• Reasonable development costs
• Advertisers subsidizing data costs for phone gaming

Moderator: Donald Wisniewski, SVP, Superscape Publishing

Panelists: Eric Albert, Vice-President, Gameloft
                Stephen Fischer, Director, Entertainment Licensing, Infospace, Inc.
                Ken Ruck, General Manager of Downloadable Content and Product Development,       
                       Virgin Mobile

12:00 pm
Lunch

1:15 pm
Casual Games

• Production costs and price points
• Adaptability to mobile platforms
• Techniques for maximizing stickiness
• Distribution and Partnering models

Moderator: Rich Tullo, Special Situations Analyst, The Wall Street Transcript

Panelists: Shaul Olmert, Senior Director of Strategy and Business Development, Nickelodeon
                Eric Zimmerman, Co-Founder & CEO, GameLab
                Joshua Howard, Lead Program Manager - MSN Games, Microsoft Corporation

2:00 pm
Overview of Machinima

Learn about the business ramifications of creating movies out of video games.  Discover how video game characters become transformed into movie stars.  Other issues to be addressed include cost of machinima production, showcasing of products and intellectual property concerns.

Speaker: Paul Marino, Executive Director, Academy of Machinima Arts & Sciences

2:30 pm
Advergaming / In-Game Advertising

• Strategies for maximizing impact of advertising dollars
• Negotiating revenue sharing arrangements
• Obtaining personal information from gamers
• Drawing the line between editorial and advertising
• Compilation and verification of metrics
• Appropriate product placement
• Integrating scoring/points mechanisms

Moderator: David Berkowitz, Columnist, Mediapost

Panelists: Brandon Berger, OgilvyOne
                Alan Behr, Head of Electronic Entertainment Practice Group, Alston & Bird 
                Robb Lewis, Senior Director of Product Management and Marketing, Macrovision 
                        Trymedia Game Division
                Scott Karambis, Senior Vice President & Director of Brand Planning, Mullen
                Alison Lange, Senior Director of Marketing, Massive Incorporated

3:15 pm
Networking Break

3:30 pm
Video Games Converging with Comic Books

• Developing properties and characters that appeal to comic book readers and video gamers
• Character licensing
• Licensing video games to comic book publishers
• Graphic novels
• Intellectual property issues

Moderator: David Wanetick, Managing Director, The Wall Street Transcript

Panelists: Mitch Cutler, Owner, St. Marks Comics
                Chris Charla, Executive Producer of Development, Foundation 9 Entertainment
                Bill Jemas, CEO, 360ep

4:15 pm
Legal Issues Impacting Video Games

• Rights in connection with massively multiplayer online games
• Rights licensure between interactive and linear media
• Game franchises
• Fair use issues
• Intellectual property issues
• Best practices for licensing
• Regulation of violence and sexual content
• Cross-collateralization royalties from games on multiple platforms

Moderator: Rich Tullo, Special Situations Analyst, The Wall Street Transcript

Panelists: Po Yi, Senior Associate, Loeb & Loeb LLP
                Jeffrey D. Neuburger, Partner, Brown Raysman Millstein Felder & Steiner LLP
                Linda Goldstein, Partner/Chair of Advertising & Media Group, Manatt, Phelps & Phillips

5:00 pm
Adjournment & Cocktail Reception

*Agenda subject to change