Agenda

8:00 am 
Registration, Networking & Continental Breakfast

8:20 am 
Welcome and Opening Remarks

8:30 am 
Insiders Reflect on the Direction of Video Gaming

• Relative attraction of different platforms
• Costs of licensing
• What is the je ne sais quoi of making a successful game?
• Programmer burn-out
• What’s next in technology?
• Massively Multiplayer Online Games

Moderator: Grantley Day, Director of PC Development, Namco

Panelist: James Regan, Ubisoft
               Gabe Zichermann, Trymedia
               Ralph Rivera, AOL Games
               Tony Calandra, Senior Director of Interactive Products, MTV

Speakers:

9:15 am
Considerations for Investing in the Video Game Economy

• Growth drivers
• Worldwide potential
• Impact of WalMart
• Soaring costs of production
• Successful business models
• The commercial potential of serious games
• Hits driven business. Impact on revenue and earnings consistency. Winner take all.
• Factoring in product slippage
• Inventory risks and royalty responsibilities associated with producing games for consoles
• Subscription models

Moderator: Michael Pachter, Wedbush Morgan Securities

Panelists: Chip Meakem, DFJ Gotham 
                Doug Chertok, Hudson Ventures
                Tom Kurz, Chairman & CFO, Themis Group

10:00 am 
The Impact of Hollywood on Video Games

• In-licensing from Hollywood
• Taking video games to the silver screen
• Hollywood’s appetite for acquiring game developers
• Payment of residuals
• Impact of unionization
• Parallels to the Hollywood and Music business models

Moderator: Georg Szalai, Business Editor, The Hollywood Reporter

Panelists:   Jason Della Rocca, Executive Director, International Game Developers Association
                  Ed Dille, Fog Studios  
                  Mark Friedler, CEO, GameDaily

10:45 am 
Networking Break

11:15 am 
Gamecaster

Speaker: David MacIntosh, President & CEO, Gamecaster

11:30 am
Wireless Gaming and Multimedia

• Which games are appropriate?
• Carriers limiting number of publishers
• Diversity of platforms (open and closed)
• U.S. growing other channels
• Systems compatibility
• Reasonable development costs
• Advertisers subsidizing data costs for phone gaming

Moderator: Greg Costikyan, Game Researcher, Nokia

Panelists: Brent Brookler, President, Mobliss
                Issac Babbs, GM and VP of Games, Infospace Mobile
                Eric Albert, Gameloft

12:15 pm
Lunch – Sponsored by Massive Incorporated

1:30 pm 
Massive Incorporated

Speaker: Nicholas Longano, CMO, Massive Incorporated

2:00 pm 
Advergaming/In-Game Advertising

• Strategies for maximizing impact of advertising dollars
• Obtaining personal information from gamers
• Drawing the line between editorial and advertising
• Compilation and verifiability of metrics
• Appropriate placement
• Integrating scoring/points mechanisms

Moderator: Jack Dearnbarger, VP Account Services, Blockdot

Panelists: Nicholas Longano, Chief Marketing Officer, Massive Incorporated
                Brandon Berger, OgilvyOne
                Eric Zimmerman, gameLab
                Douglas White, MindComet

2:45 pm
Networking Break

3:00 pm 
Overview of Online Gambling Issues

• The World Trade Organization vs. The USA
• Positioning "play-for-fun" operators for online gaming
• Application of wireless technology
• Importance of brand equity
• Placing wagers through interactive TV
• Is online gambling an eventuality?
• Impact of not accepting payment methods
• Is there a link between online gambling and financing terror?
• Wire Act and Regulatory Issues

Moderator: Michael Corfman, President & CEO, Casino City

Panelists: Alex Czajkowski, Marketing Director, Sportingbet PLC.
                David Carruthers, CEO, BETonSPORTS
                Peter Kjaer, CEO, DrHo888.com

3:45 pm
Legal Issues Impacting Video Games, Advergaming, and Online Gaming
• Rights in connection with massively multiplayer online games.
• Rights licensure between interactive and linear media.
• Game franchises.
• How to position for online gambling without jeopardizing gambling licenses
• Intellectual property issues
• Best practices for licensing
• Regulation of violence and sexual content
• Restrictions on advertising for online gaming

Moderator: Allen J. Baden, Kenyon & Kenyon

Panelists: Alan Behr, Alston & Bird
                Lawrence G. Walters, Esq., www.GameAttorneys.com
                Linda Goldstein, Manatt, Phelps & Phillips
                                

4:45 pm
Adjournment & Cocktail Reception

*Agenda subject to change