Agenda
Day 2 – July 21, 2006

8:00 am
Registration & Networking
Sponsored by Kimberly-Clark Corporation

8:30 am 
The Impact of IP Assets on Shareholder Value

• Costs of litigation
• Devaluation of brand equity
   o What should board members know
• Reserves
• Concessions
• Variation in perception of intellectual firepower
• Sarbanes - Oxley
• Litigation alternatives
• FASB 141 and 142 (impairment)

Speakers: John C. Tang, Partner, Latham & Watkins LLP
                 Anthony I. Fenwick, Partner, Latham & Watkins LLP

9:15 am
The Roles and Responsibilities of Chief Intellectual Property Officers

• Licensing as a profit center vs. integrating licensing practices throughout the business lines
• Setting strategy with senior management
• Coordinating with business development team
• Maintaining inventory of IP
• Keeping abreast of product lifecycles to develop licensing calendar
• Working with R&D to file for patents regularly

Moderator: David Wanetick, Managing Director, IncreMental Advantage and 
                       Chief Intellectual Property Officer

Panelists:   Cheryl Perkins, Senior Vice President and Chief Innovation Officer, 
                           Kimberly-Clark Corporation 
                  Damon C. Matteo, VP - Intellectual Property Management & Commercialization, 
                           Palo Alto Research Center 
                  Allen Lo, VP - Intellectual Property, Juniper Networks

10:00 am
Networking Break

10:20 am
IP Asset Management – An Overview of Best Practices

• Understanding the IP portfolio in a business context
• Patent "triage"
    o Insight into licensing based on expected cash flow and earnings power
• Deploying known IP assets wisely
• Determining the need for and type of licensing
• Measuring IP performance with and without licensing
• Tailoring IP strategy by: industry, company and corporate culture
• Managing trademarks, brand and reputation worldwide
• Generating returns on foreign filings
•  Managing patent costs - redundant prior arts searches, centralized filing, litigation, dispute resolution

Moderator: Derek Nuhn, Sr. Vice President & Chief Operating Officer, Semiconductor Insights

Panelists: Kevin Luo, PhD, Senior Counsel & Former Director of Licensing, Microsoft
Panelists: William B. Heming, Deputy General Counsel & General Patent Counsel, Caterpillar Inc.
Panelists: Dan Alderman, Senior Intellectual Capital Manager, Dow Chemical 
Panelists: Nicholas Leach, Vice President and Chief Patent Counsel, Kimberly-Clark Corporation 

11:10 am
IP Risks Associated with Doing Business in China: Negotiating IP Agreements with China and Other Developing Nations

• Getting IP out of China as a condition of doing business there
• Knowing when and how to take enforcement action
• Leveraging business opportunities abroad to seek IP compliance in China
• Adequately describing key ingredients
• Meeting novelty requirement
• Government signaling that it is OK to violate patents

Speakers: The Honorable Bruce Lehman, Senior Counsel, Akin Gump Strauss Hauer &  Feld, LLP  
                         & Chairman of the International Intellectual Property Institute & 
                         former US Commissioner of Patents and Trademarks
                 James Maccoun, Senior Intellectual Property Counsel, Hewlett-Packard  

12:00 pm 
Adjournment 

*agenda subject to change