Agenda* - Day 2 - January 28th, 2005

8:00  

Registration & Networking

8:30 

The Impact of IP Assets on Shareholder Value
• Costs of litigation
• Devaluation of brand equity
• Reserves
• Concessions
• Variation in perception of intellectual firepower
• Sarbanes - Oxley
• Litigation alternatives
• FASB 141 and 142 (impairment)

Speaker: Joel Lutzker, Schulte Roth & Zabel

9:15 

New Methods for Monetizing IP Assets

• The Role of IP as an asset for asset basedlenders
• Collaterization’s place in IP monetization activities
• Emerging roles of lenders in IP asset based lending
• Prospects for IP in securitization
• The GE Approach: An alternative method of IP monetization

Speakers: Keith Bergelt, IP Innovations Financial Services
                 Laurence Rosenberg, Managing Director, GE Commercial Finance

10:00 

Networking Break

10:20  

IP Asset Management – Best Practices

• Understanding the IP portfolio in a business context
• Patent “triage”
• Deploying known IP assets wisely
• Determining the need for and type of licensing
• Measuring IP performance with and without licensing
• Tailoring IP strategy by: industry, company and corporate culture
• Real life examples of best practices

Moderator: Bruce Berman, Brody Berman Associates

Panelists: Harry Gwinnell, Cargill John Cronin, ipCapital Group, Inc.
                Dave Francescani, Fish & Richardson
                Susan E. McGahan, AT&T Corporation

11:15 

Leveraging Foreign IP Rights

• The importance of foreign IP rights
• Using foreign IP to exploit the globalization of markets
• Foreign IP rights enforcement and Litigation
• Non-U.S. activities Covered by U.S. IP rights
• Rights protected abroad, which are not protected in the U.S.
• Subdividing license rights by national/regional territory

Speaker: Stuart Sinder, Kenyon & Kenyon

12:00 
Adjournment

*agenda subject to change