ORDER THE OFFICIAL CONFERENCE BOOK  -- Analyze best practices for managing, defending, and valuing intellectual property!

Over 150 pages * $295 * Less Than 5 Books Left!

• Fewer than 3% of patents generate royalty income.
• The Harvard Business Review reported that more than $1 trillion annually is wasted in patent assets. Failing to harness the power of IP is equally as negligent as failing to assign value to a company’s IP portfolio. For instance:
• Ernst & Young reports that patent licensing alone should soar from the $110 billion it generated in revenue in 2000 to $500 billion by 2015.
• Qualcomm has generated as much as $430 million in licensing revenue in recent quarters while IBM has consistently brought in between $1.5 and $2.0 billion annually in licensing royalties.
• Pfizer lost its patent for Viagra in China.
• Brody Berman Associates estimates that the average cost of patent litigation is $2.5 million.
• Research in Motion has reserved $100 million in view of its ongoing litigation.

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To order by phone or email: call Naomi Barazani at 212-952-7400 ext. 126 or naomi@twst.com

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