Viral Marketing is the Hottest Concept in Marketing.

Learn what all the buzz is about on September 13.

Click here to learn more about the Igniting Buzz Conference.

• Learn how to reach influential people
• Assess the array of technologies available to accelerate WOM advertising
• Determine how to arm hubs with information with high pass along rates
• Understand how blogs can be used to spread messages
• Measure the effectiveness of WOM campaigns
• Discover what your company must do internally to ignite external word of mouth marketing 
• Ascertain how staged WOM campaigns can backfire 
• Learn the legal limits of spreading rumors and planting messages electronically and with minors
• Get pointers on integrating WOM campaigns with traditional advertising initiatives and PR efforts 
• Assess opportunities for inserting product-related discussion in newsworthy stories
• Ascertain the merits of linking up with causes
• Listen to best practices for reversing negative WOM
• Determine the merits of sparking controversy
• Understand when limiting demand is a viable strategy for creating buzz

To Register by phone or email: contact Naomi Barazani at 212-952-7400 ext. 126 or naomi@twst.com

For speaking and sponsorship opportunities: call Ann Marie Young: (212) 952-7400 ext. 127 or email or annmarie@twst.com

For marketing opportunities: contact Patrick Hambrecht: (212) 952-7454  or phambrecht@twst.com

Gold Sponsors:

Silver Sponsor:

Media Sponsors:
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. Publication Partner: .

The Wall Street Transcript
67 Wall Street 16th Floor
New York, NY 10005
Tel (212) 952-7400, ext. 126
Fax (212) 668-9842
URL http://www.twst.com/conferences