Don't Miss The Igniting Buzz Conference! Reserve Your Attendance Pass Now!

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Meet Leading Marketing Executives:

• American Cancer Society Relay For Life 
• Avenue A/ Razorfish 
• Blogging Systems, LLC 
• Digitas
• Emanuel Rosen
• Google
• Intronetworks
• Juniper Networks
• Neilsen BuzzMetrics
• Plan B
• San Diego State University 
• San Jose Mercury News
• Susan G. Komen Foundation
• Thirdway, Inc.
• Wild Tangent, Inc.
• ZipRealty, Inc.


Topics Include:

• Product Suitability 
• Podcasting 
• Interactive Media
• Locating Influencers 
• Educating Connectors 
• Energizing Hubs 
• Using Celebrities 
• The Value of Controversy 
• Integrating WOM with PR and Advertising 
• Restricting Demand 
• Harnessing Technology 
• The Merits of Shock Value • Blogging
• Social Media Tools 
• Controlling Buzz 
• Pricing and Couponing Strategies 
• Reversing Negative Buzz
• Measuring Effectiveness 
• Legal and Ethical
Limitations 
• Much more….

Who Should Attend:

This conference is designed for the benefit of senior advertising and marketing professionals. 

Don’t miss this unique opportunity to
learn best practices for Maximizing Returns on Viral Marketing Campaigns.

Click here to learn more about the Igniting Buzz Conference

Key Take Away Benefits  of Attending:

• Learn how to reach influential people
• Assess the array of technologies available to accelerate WOM
marketing
• Determine how to arm hubs with information with high pass along rates
• Understand how blogs can be used to spread messages
• Measure the effectiveness of WOM campaigns
• Discover what your company must do internally to ignite external word of mouth marketing
• Ascertain how staged WOM campaigns can backfire
• Learn the legal limits of spreading rumors and planting messages electronically and with minors
• Get pointers on integrating WOM campaigns with traditional advertising initiatives and PR efforts
• Assess opportunities for inserting product-related discussion in newsworthy stories
• Ascertain the merits of linking up with causes
• Listen to best practices for reversing negative WOM
• Determine the merits of sparking controversy
• Learn how to harness podcasts and interactive media to generate buzz

To Register by phone or email: call Naomi Barazani at 212-952-7400 ext. 126 • Email: naomi@twst.com

For speaking and sponsorship opportunities: contact Mary Ellen Tornatore at (212) 952-7400 ext. 131 • Email: maryellen@twst.com

For marketing opportunities: contact Leah Shandler at (212) 952-7400 ext. 124 • Email: leah@twst.com


Conference Chairman:


Platinum Sponsor:

 

Media Sponsors:

.
The Wall Street Transcript
67 Wall Street 16th Floor
New York, NY 10005
Tel (212) 952-7400, ext. 126
Fax (212) 668-9842
URL http://www.twst.com/conferences

  To register call (212) 952-7400 ext. 126 • Email: naomi@twst.com
For speaking and sponsorship opportunities contact Mary Ellen Tornatore:
(212) 952-7400 ext. 131 • Email: maryellen@twst.com
For marketing opportunities call Leah Shandler: (212) 952-7400 ext. 124 or leah@twst.com