POINT OF RENDEZVOUS: The Harvard Club
COORDINATES: 35 West 44 Street 
                                between 5th and 6th Avenues 
                                New York City

Between 1998 and 2001, there were 87 M&A deals that lost shareholders $1 billion or more. During these four years, a total of $240 billion was lost as a result of misguided M&A. Ill-planned mergers and acquisitions can be catastrophic. For instance:

• Mattel wrote-down at least $441 million on its acquisition of The Learning Company; and,

• Nearly $200 billion in market value evaporated in the months following the merger of AOL and Time Warner.

Integrating two companies is an extremely complicated affair. In conducting due diligence, nothing can be left to chance.

Meanwhile…Intellectual Property is the primary driver of corporate earnings. According to some experts, over 85% of the market valuation of the S&P 500 is represented by intangible assets.

Ernst & Young reports that patent licensing alone should soar from the $110 billion it generated in revenue in 2000 to $500 billion by 2015. Qualcomm has generated as much as $430 million in licensing revenue in recent quarters while IBM has consistently brought in between $1.5 and $2.0 billion annually in licensing royalties.

However not all patents are valuable and intellectual property is often ill-managed. The Harvard Business Review reports that more than $1 trillion annually is wasted in patent assets.

Don’t miss this unique opportunity to discover how your firm can maximize the odds of successfully executing mergers and acquisitions. Learn how to leverage and commercialize your firm’s intellectual property.

Dear Business Professional Colleague,

The overriding objective of business development professionals is to maximize enterprise value. Two primary methods for achieving this goal are to expand your business’s footprint via mergers and acquisitions as well as leveraging intellectual property.

Our Business Development Boot Camp is designed to help business development professionals improve their targeting of potential acquisitions; conduct thorough due diligence into target companies; appropriately value acquisitions; structure the acquisitions using a variety of financing tools and techniques; and, integrate their acquisitions as seamlessly as possible.

Business development executives must monetize their firms’ intellectual assets through means such as licensing, patent sales and securitization. Business development professionals should have an understanding of how in-licensing can fill-in gaps in product lines. Further, executives should appreciate the strategic value of intellectual property, which can be used to block competition and as a means of seeking injunctions against patent infringers.

Enlist in a unique program that caters to business development professionals seeking to improve their skills in terms of executing mergers and acquisitions as well as commercializing their firms’ intellectual property portfolios.

I look forward to meeting you on June 1st in New York City.

David Wanetick
Managing Director
The Wall Street Transcript & IncreMental Advantage

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*Must be a business development professional from a non-service oriented firm in good standing with the developers of this conference. Must complete profile to receive the $100 discount. No other offers apply. Must request discount at time of registering.Send an email to naomi@twst.com to get started.