The following is an excerpt from TWST‘s interview with Scott M. Swanson, a partner and senior equity analyst at Crowell, Weedon & Co.
TWST: Your coverage area is very broad, but looking at the food, beverage and leisure companies, what are your top picks right now and why?
Mr. Swanson: They are Chipotle (CMG) and Cheesecake (CAKE), and then the third one, Callaway (ELY). I like Cheesecake and Chipotle right now because the quality of management teams – they’re still basically run by the founders – and the strong connection that both of those concepts have with their customers; and they both have very clean balance sheets, and very strong cash flows. So they’re both self-funding on their growth, again with no debt issues, lot of free cash, cash on the balance sheet, etc. So they’re both very clean from a financial position; management teams are very strong and, as I said, I think that the appeal that they have to their customer base is very strong. I think Callaway is similar in a lot of regards, too, in that sense. They obviously have a very strong presence in the golf market, a very strong tie with their consumer. And they had really an awful year this year because of what happened, because of the timing of the financial crisis. Winter and spring, that’s the big season for golf equipment sales to ramp up the factories and get the new product out into the retailers, all in advance of the spring selling season. And so all that was happening and inventories at retailers were growing, all while the economy was sort of unraveling. So that led to a lot of discounting, a lot of clearance activity this year. That really hurt the margins – the sales for this year should be down about 16% for Callaway. So it’s a big hit but certainly not too horrible. But the gross margin was hit pretty hard because of all the discounting. But looking ahead, I think that as we enter 2010, the industry is going to enter with inventories in much better shape. I think it will be much more right-sized for the current macro environment. So margins should improve, sales should rebound a little bit. And then I think one of the unappreciated aspects to Callaway is the fact that about half of their business is overseas. But the real story is the fact that golf is really growing rapidly in a lot of the other markets that they are in, particularly Pacific markets like Korea and Australia. And so they have big opportunities in some markets; they are going to be growing over the next 10-plus years, they will be growing much faster than in the United States. And I think an interesting story here was that everybody in the golf industry was pleased to see that golf got added to the 2016 Olympics. What’s interesting about that is that the 2016 games will be in Rio, in Brazil, and the city of Rio, the population is somewhere between 8 million and 12 million people. Rio has two golf courses. So they obviously have to expand golf in that market. So that’s going to be a huge untapped market as that country gears up for the Olympics over the next six years. That will be a whole new market, I think, a market opportunity for golf to take hold and basically almost start from zero in a population that has a growing middle class, a growing consumer class. So I thing there are really significant opportunities for Callaway internationally, and they already have a strong presence. So I’d expect 2010 to be a much better year for the company. And at $7, I think the stock is really attractive. I like those names a lot in here; I think that they’re all poised to do better next year as the economy recovers, as hopefully employment recovers and consumer confidence goes up. All three of them obviously will be pretty tied to trends in consumer confidence over the next 12 months or so.