Gymboree and Aeropostale Help Spur Growth in Specialty Retail Sector
Posted in Consumer Stocks on March 26th, 2009As part of our recent Specialty Retail Report we spoke with Betty Chen, Vice President and Senior Equity Research Analyst at Wedbush Morgan Securities Inc. She believe the younger demographic is where the growth is ,
Ms. Chen: We are advising investors to look at the younger demographic. Children’s and teen retailers continue to enjoy favorable demographics, with birth rates increasing 3% to 5% over the past several years, and on top of that, kids and teens continue to grow. So there is more of a natural replenishment versus adult. So those are the two areas. And then also, teens continue to find going to malls a social event. So those are probably the areas that we will focus on.
She also offered up some names that seem to be taking advantage of the younger demographic
Ms. Chen: I think in the children’s space we prefer Gymboree (GYMB). We believe they are positioned very well, managing expenses very strategically and using promotions to drive traffic in earnings. In addition to that, we will look at Aeropostale (ARO), which is a teen retailer with very compelling price points and improving fashion and brand positioning; it obviously has done very well in gaining market share throughout 2008.
Youth is where the growth is literally and investment wise


