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Recommended Reading – Why Apple Must Tell its Story, AdAge

Michael Bush of AdAge.com wrote a well thought out piece on the unusual nature of Apple and its famed CEO, Steve Jobs. While the news on Jobs’ health appears far better lately than was thought even a week ago (read earlier blog), the company needs to develop a succession plan.  The question remains how can it do it in light of the current circumstances and the fact that Apple previously pushed Steve Jobs out as CEO once before.  The piece is a worthwhile read.

This entry was posted on Monday, July 28th, 2008 at 4:14 pm and is filed under Liberum Management Change. You can follow any responses to this entry through the RSS 2.0 feed.