Rough Times for American Beer
Posted in Consumer Stocks on September 17th, 2007The current market environment is tough for American Beer, says Matthew Reilly of Morningstar, Inc. According to Mr. Reilly, American Beers have very high commodity costs. As a result, consumers are switching from domestic beers to spirits, wine and craft brews. While this is going on, you still have three “oligopoly particpants” fighting for volume: Anheuser-Busch, Molson Coors (TAP), and SABMiller (SBMRY).
However, Mr. Reilly feels that there are still reasons to invest in Anheuser-Busch and Molson Coor.
- Anheuser-Busch
- While some may feel investing in Anheuser-Busch is synonomous with investing in Budweiser, this is not entirely the case.
- Anheuser-Busch controls half of the domestric beer market in terms of production and distribution.
- As a result of their distribution control, they can impose product exclusivity on a large portion of their distributors, thus giving themselves the ability funnel legacy and new products.
- They are increasingly delving into niche spirit brands- import beer brands, deals with domestic craft brewers, energy drinks and other non-alcoholic beverages and nutracueticals.
- Molson Coors
- Molson Coors holds an “incredibly solid” position in the Canadian beer market, making up half of a “stable duopoly”.
- The merger of Molson and Coors should alleviate much of the freight costs that frustrated earnings at Coors, pre-merger.
- They are more likely to compete on price than their major competitor, AmBev.
- Molson Coors has a UK operation and, despite recent turbulence in the UK market, rationality is beginning to return to that market, thus presenting an opportunity for Molson Coors to take note of the realities of this market, and turn a profit.
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